This is the process from customer engagement process with the tactics to create that can changes you visitor to fan.Normally, Customer engagement occurs over the lifetime of your relationship with the customer from the first time that they hear about your company until they become a client and ultimately an advocate.
The way that customers engage with your company can comes in many forms, including interactions with customer success and participation in user groups, conferences and advocate marketing because it's the chance of your company to engage them to be repeat customer or fans to supports your company all the time.
Before you create the engagement with your customers, you need to identify the target market by working out who will be using your product or service and what their habits are because this will help you to determine how you will engage your target group of customers and work out how much you will spend on marketing. In How to Identify Your Target Market shows that you have to segment the market by demographics, geography, buying behaviors and psychographic such as lifestyle, interests and personality traits because it's allows you to manage your marketing efforts and to become effective. Moreover,Market Size is another important factor because it is the size of the market you are going after to determine if it is large enough to make your business profitable. If the market potential is too small, you may not have a viable product or service to sell.
As I like to watch football, one day I feel wonder about why
the fans in England football club such as Manchester United, Arsenal, Liverpool
are really crazy with their favorites club deeply? They are happy when their
team wins and they are cry when their team loses. Moreover, some of fans never
had been to England but they love and adjoint with their team. I think this is
“passion” that they think as they are a part of the team.
In business,
the company can also develop the passion of customers in order to make all
customers can see brand’s fascination and engages with the brand same as the fans
in football team, it can runs by using customer strategies that include with
customer relationship management (CRM) to focuses on the good relationship with
customers and customer experience management (CE) to creates the good
experience to customers. When customers perceive all best practices from
company continuously, the engagement will happens as CRM+CEM=CE
In this blog I will shows how to built the engagement with customers as the following objectives
- To help the businesses increase their brand loyalty.
- To increase customer retention in businesses.
- To help the businesses improve their revenue and sales.
- To ensure brand promotion in businesses.
- To help the businesses improve their brand reputation.
This is the process from customer engagement process with the tactics to create that can changes you visitor to fan. Normally, Customer engagement occurs over the lifetime of your relationship with the customer from the first time that they hear about your company until they become a client and ultimately an advocate. 
