Understanding your target customer

     Before you create the engagement with your customers, you need to identify the target market by working out who will be using your product or service and what their habits are because this will help you to determine how you will engage your target group of customers and work out how much you will spend on marketing. In How to Identify Your Target Market shows that you have to segment the market by demographics, geography, buying behaviors and psychographic such as lifestyle, interests and personality traits because it's allows you to manage your marketing efforts and to become effective. 

    Moreover, Market Size is another important factor because it is the size of the market you are going after to determine if it is large enough to make your business profitable. If the market potential is too small, you may not have a viable product or service to sell.