As I like to watch football, one day I feel wonder about why the fans in England football club such as Manchester United, Arsenal, Liverpool are really crazy with their favorites club deeply? They are happy when their team wins and they are cry when their team loses. Moreover, some of fans never had been to England but they love and adjoint with their team. I think this is “passion” that they think as they are a part of the team.
In business,
the company can also develop the passion of customers in order to make all
customers can see brand’s fascination and engages with the brand same as the fans
in football team, it can runs by using customer strategies that include with
customer relationship management (CRM) to focuses on the good relationship with
customers and customer experience management (CE) to creates the good
experience to customers. When customers perceive all best practices from
company continuously, the engagement will happens as CRM+CEM=CE
In this blog I will shows how to built the engagement with customers as the following objectives
- To help the businesses increase their brand loyalty.
- To increase customer retention in businesses.
- To help the businesses improve their revenue and sales.
- To ensure brand promotion in businesses.
- To help the businesses improve their brand reputation.
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