Serves a good experiences to engage your customers

        In every market segment, most of business assumed that the keys to success were the highest quality product, the best value for the buck and the best customer service. Now all we hear about is providing the best “customer experience” which is the relationship between your customer and your company resulting from all their interactions with your company during the customer life cycle the company have to considers in all touch point by using a customer journey map to gain more insight into how customers engage with your company. 

      From the above video which Motiv Strategies shows the understanding of customer mapping that the company should looks carefully about customer point of views, actions, question and barriers to understanding how the company can supports the customers in their journey from the beginning till the end of process because this is accomplished by orchestration touch point which being any interaction point between the customer and your brand.

Picture from www.customerthink.com

      This is the example of customer journey map that  tells the story of the customer’s experience from the awareness through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience because the company have to identify key interactions which include with customer's feelings, motivations and questions for each of all touch points.