Picture from : http://www.cmo.com/features/articles/2013/7/18/customer_retention
Building customer loyalty is hard, but it is one of the most important things for your business because the loyal customers are the group of people who will always supports and generates more incomes to your company. According to invesp, the cost of attracting new customers is significantly more than that of maintaining a relationship with existing ones, and you have a powerful incentive to keep that core group of customers happy
In order to achieve, the company should design loyalty program to keep customers coming back in the future. According to ideas for creating a customer loyalty program which many companies have implemented customer loyalty programs based on transactions with promotions and discounts, and others have instituted programs based only on gamification and engagement. Although both structures have seen success in the past, they have been predicated and built on a brand-led choice, rather than from the customer perspective. Loyalty design was assumed to be a brand’s choice, and success was independent of that design.
In nowadays, a number of new
programs have appeared with a clear idea of a customer-centric loyalty
approach; one that combines customer excitement with a use of relevant
transactional opportunities. This discovery of the right program structure has
over time become based upon an understanding of relevancy to the customers and
financial sense to the brand.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น