Starbucks is one in the top 10 Companies With The Best Customer Experience because providing a great customer experience was part of the Starbucks business plan from the beginning. Starbucks focus on the atmosphere, quality Coffee, customer service, and partner (employee) satisfaction. The brand try to search for a place where people could lounge with a good drink and friends or maybe just a book with a friendly and welcoming environment.
From the above videos, Starbucks considers in all factors to meet customer satisfaction and engages them in all touch points. This can summarizes into three factors which include with
- Atmosphere: Every time you walk into a Starbucks, you know you will be greeted with a smile and a friendly attitude. All customers can feels homes, relax working and enjoy to meet their friends.
- Continuity of Brand and Product: Every Starbucks has a similar feel, and your drink order will taste the same in everywhere.
- Employee Satisfaction and Training: The training of customer relationship to the staff, in both how to be personable with customers and knowledge of the product offering provide a superior experience that the Starbucks customers base has come to expect.
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