Money
can't buy one of the most important things you need to promote your business
relationships. How do customer relationships drive your business? It's all
about finding people who believe in your products or services and when it comes
to tracking these people down, you have two choices between you can do all the
legwork yourself or spend big marketing dollars. But that's like rolling a
boulder up a hill. You want to drive your business into new territory, but
every step is hard and expensive. There's another less painful and potentially
more profitable way.
Pam Baker provides Six tactics to make your CRM strategy more effective that you can create the program to develop a good relationships with people who don't just understand your particular expertise, product or service, but who are excited and buzzing about what you do. You stay connected with them and give them value, and they'll touch other people who can benefit your business. Powerful relationships don't just happen from one time meetings at networking events you don't need another pocketful of random business cards to clutter your desk. What you need is a plan to make those connections grow and work for you and it's not as hard as you think.
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