From the previous post that show how to change visitors to be fan by starting with creates customer awareness since they interest in products or services. In this post, I will shows the way to create awareness in terms of a “hook” target customers to interest in the company or brand as in Hook New Customers because it can addresses the customer question, “Why should I care?”as the figure below.
In addition, the hook also creates "Customer Pull” that can results in inbound inquiries and positive word of mouth which the company should be considers for any buying in their categories because the clearly pull has many positive benefits in terms of generating top line revenue and in lowering costs for marketing and sales.
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