Intel Corporation had recently made inroads in marketing their microprocessors to computer manufacturers, but wanted to take things a step further and find a way to market directly to the end user. In doing this, they believed that consumers would become more informed about what distinguished high-quality microprocessors, and hopefully seeing Intel’s products as superior, they would demand computers with Intel hardware.
Their advertising agency came up with the slogan "Intel. The computer inside" which was soon shortened to “Intel Inside” and Intel set up a marketing program in which they offered to share the cost of print ads for computers if their logo appeared in the ad. This can help Intel raise consumer awareness regarding PC microprocessors in general and the Intel brand in particular.
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