Build a good relationship with your value customers

         If you work in sales or marketing, you've probably heard CRM, the three-letter acronym tossed around before because CRM or customer relationship management is the principles practices, tactics and guidelines that can help the organization when its interacting with value customers.

         With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location, ideally in the cloud so the information is accessible by many, in real time because a few businesses can survive the first interact with a customer if they aren’t well prepared. Therefore business owners should know that as soon as they open their doors to customers, they are subjected to changes in the very fabric of their business.

Source: http://www.investopedia.com/terms/c/customer_relation_management.asp