From stage 1, The key elements in creating customer pull is using solution messaging that connects to customer needs. In Stage 2 of this process or action, it is well understand by technology vendors who has been described effectively by leading marketing consulting firms because there are education phase, solution phase and decision Phase that vendors need to provide messages and materials to assist customers in this process
However, before Stage 2, the critical to creating marketing pull can happens because in stage 1,it is about generating customer interest through thought-leadership messaging and activities that create awareness and interest for your offerings. Normally, the small companies are often understand and execute well in this area, but larger companies tend to act like this stage has already occurred for their products even when they enter new markets and products that are quite different from their core product as the following figure.
Photo from https://climboutofthebox.files.wordpress.com/2015/01/2-stages-of-customer-buying-process.png
ไม่มีความคิดเห็น:
แสดงความคิดเห็น